How to validate a startup idea (without asking people who like you)
Seven steps that treat validation as an evidence problem: claim ledger, counter-searches, kill criteria, and the smallest artifact that can prove you wrong.
Read the guideWhat we have learned running evidence audits, written down so you can run the cheap version yourself. When you want the full instrument, the Sniff Test is free.
Seven steps that treat validation as an evidence problem: claim ledger, counter-searches, kill criteria, and the smallest artifact that can prove you wrong.
Read the guideThe claims that make investors, customers, and auditors reach for the poker: what each red flag looks like, what a skeptic reads into it, and the fix.
Read the guide